Frost & Sullivan Brand & Demand Very Innovative Webinar & One of the Best Sponsorship Investments of its Kind

Frost & Sullivan's Webinar Case Study

Very Innovative Webinar & One of the Best Sponsorship Investments of its Kind

This case study of Moxtra is based on a November 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service.

“It was fantastic and fun to participate in.”

The business challenges that led Moxtra to evaluate and ultimately select a Frost & Sullivan’s webinar:

Solved challenges in the following areas with a Frost & Sullivan webinar:
- Thought leadership
- Brand awareness

The key features and functionalities of Frost & Sullivan’s webinar that Moxtra uses:

Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
- Access to new prospects
- Ability to accelerate a sales cycle with existing prospects
- Another integrated touchpoint for sales and marketing
- Credibility of the Frost & Sullivan Brand/Message
- Gained customer insight for sales and marketing
- Content in the form of an online event
- Extended shelf life beyond the live day
- Ability to position themselves as a thought leader
- Turnkey project management and support
Valued the following deliverables included in a Frost & Sullivan webinar:
- ROI Report (detailed audience breakdown)
- Post-event appointment setting service
- Post-event written summary for distribution
- OnDemand shelf life

Moxtra achieved the following results with Frost & Sullivan’s webinar:

Very strongly recommends a Frost & Sullivan webinar as a thought leadership tool.
Very strongly recommends a Frost & Sullivan webinar as a business development tool.
Quality of the participants that registered for their Frost & Sullivan webinar met their expectations.
Very strongly recommends sponsorship of a Frost & Sullivan webinar to their peers.
Agrees that Frost & Sullivan’s webinars are the best sponsorship investment of its kind.
Rated Frost & Sullivan’s webinar as very innovative.