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Case Study: Blinds.Com

Introduction

This case study of Blinds.com is based on a October 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“During the Frost & Sullivan Executive MindXchange I was able to share issues, ideas, and learn what my peers were doing in various industries. I found that to be very helpful in gauging where my focus should be for strategic planning purposes.”

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Content does not stay on point and speakers are not qualified to present on topic
    • Content is a one-way push from the podium with little interaction or Q&A
    • Presentations produce too few action items and takeaways – too theoretical
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • The audience is too junior

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • More value overall
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.

Company Profile

Company:
Blinds.com

Company Size:
Medium Enterprise

Industry:
Retail

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: Sean Graham, Director of Sales, Blinds.com
Validated
  Published: Nov. 3, 2014   TVID: 750-618-4FD




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact West Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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