Statements from the following verified business professionals were used to create this chart:
Title |
Company Size |
Industry |
Response |
|
Director of Sales |
Medium Enterprise |
Professional Services |
- Telemarketing / Cold Calling: Increase Somewhat
- Executive Events: Increase Somewhat
- Direct Mail: Keep the Same
- Print, Radio, TV: Keep the Same
- Account-based Marketing: Increase Somewhat
- Voice of the Customer Research: Keep the Same
|
|
Vice President of Marketing |
Small Business |
Computer Software |
- Telemarketing / Cold Calling: Did not know
- Executive Events: Keep the Same
- Direct Mail: Increase Somewhat
- Print, Radio, TV: Did not know
- Tradeshows and Events: Keep the Same
- Account-based Marketing: Increase Somewhat
- Voice of the Customer Research: Increase Somewhat
|
|
CEO |
Large Enterprise |
Non-profit |
- Telemarketing / Cold Calling: Decrease Significantly
- Executive Events: Decrease Significantly
- Direct Mail: Decrease Significantly
- Print, Radio, TV: Decrease Significantly
- Tradeshows and Events: Decrease Significantly
- Account-based Marketing: Decrease Significantly
- Voice of the Customer Research: Decrease Significantly
|
|
Vice President of Marketing |
Small Business |
Electronics |
- Telemarketing / Cold Calling: Increase Somewhat
- Executive Events: Increase Somewhat
- Direct Mail: Decrease Somewhat
- Print, Radio, TV: Keep the Same
- Tradeshows and Events: Keep the Same
- Account-based Marketing: Keep the Same
- Voice of the Customer Research: Decrease Somewhat
|
|
Director of Marketing |
Medium Enterprise |
Computer Services |
- Telemarketing / Cold Calling: Increase Significantly
- Executive Events: Keep the Same
- Direct Mail: Keep the Same
- Print, Radio, TV: Did not know
- Tradeshows and Events: Keep the Same
- Account-based Marketing: Did not know
- Voice of the Customer Research: Did not know
|
|
Marketing Manager |
Global 500 |
Healthcare |
- Telemarketing / Cold Calling: Did not know
- Executive Events: Increase Somewhat
- Direct Mail: Did not know
- Print, Radio, TV: Increase Somewhat
- Tradeshows and Events: Increase Somewhat
- Account-based Marketing: Increase Somewhat
- Voice of the Customer Research: Keep the Same
|
|
Sales Manager |
Large Enterprise |
Pharmaceuticals |
- Telemarketing / Cold Calling: Keep the Same
- Executive Events: Increase Somewhat
- Direct Mail: Decrease Somewhat
- Print, Radio, TV: Decrease Significantly
- Tradeshows and Events: Increase Somewhat
- Account-based Marketing: Increase Significantly
- Voice of the Customer Research: Keep the Same
|
|
Vice President of Marketing |
Small Business |
Media & Entertainment |
- Telemarketing / Cold Calling: Did not know
- Executive Events: Did not know
- Direct Mail: Keep the Same
- Print, Radio, TV: Keep the Same
- Tradeshows and Events: Did not know
- Account-based Marketing: Keep the Same
- Voice of the Customer Research: Did not know
|
|
Sales Manager |
Medium Enterprise |
Educational Institution |
- Telemarketing / Cold Calling: Did not know
- Executive Events: Did not know
- Direct Mail: Did not know
- Print, Radio, TV: Did not know
- Tradeshows and Events: Did not know
- Account-based Marketing: Did not know
- Voice of the Customer Research: Did not know
|
|
Director of Marketing |
Medium Enterprise |
Marketing & Advertising |
- Telemarketing / Cold Calling: Keep the Same
- Executive Events: Increase Somewhat
- Direct Mail: Did not know
- Print, Radio, TV: Did not know
- Tradeshows and Events: Did not know
- Account-based Marketing: Increase Somewhat
- Voice of the Customer Research: Keep the Same
|