Frost & Sullivan Research Chart: Frost & Sullivan Customer Research

	Decrease Significantly	Decrease Somewhat	Keep the Same	Increase Somewhat	Increase Significantly
Telemarketing / Cold Calling	12%	6%	55%	15%	12%
Executive Events	11%	5%	41%	38%	5%
Direct Mail	25%	12%	42%	18%	3%
Print, Radio, TV	27%	10%	43%	17%	3%
Tradeshows and Events	9%	16%	41%	28%	6%
Account-based Marketing	10%	0%	33%	39%	18%
Voice of the Customer Research	10%	0%	39%	36%	15%

About This Data

This data was sourced directly from verified users of Frost & Sullivan by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Marketing Manager	Global 500	Healthcare	Telemarketing / Cold Calling: Did not know Executive Events: Increase Somewhat Direct Mail: Did not know Print, Radio, TV: Increase Somewhat Tradeshows and Events: Increase Somewhat Account-based Marketing: Increase Somewhat Voice of the Customer Research: Keep the Same
Sales Manager	Medium Enterprise	Educational Institution	Telemarketing / Cold Calling: Did not know Executive Events: Did not know Direct Mail: Did not know Print, Radio, TV: Did not know Tradeshows and Events: Did not know Account-based Marketing: Did not know Voice of the Customer Research: Did not know
Sales Manager	Small Business	Hospitality	Telemarketing / Cold Calling: Keep the Same Executive Events: Keep the Same Direct Mail: Increase Somewhat Print, Radio, TV: Decrease Somewhat Tradeshows and Events: Keep the Same Account-based Marketing: Keep the Same Voice of the Customer Research: Keep the Same
Vice President of Marketing	Small Business	Media & Entertainment	Telemarketing / Cold Calling: Did not know Executive Events: Did not know Direct Mail: Keep the Same Print, Radio, TV: Keep the Same Tradeshows and Events: Did not know Account-based Marketing: Keep the Same Voice of the Customer Research: Did not know
Director of Marketing	Small Business	Professional Services	Telemarketing / Cold Calling: Keep the Same Executive Events: Keep the Same Direct Mail: Decrease Somewhat Print, Radio, TV: Keep the Same Tradeshows and Events: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Increase Somewhat
Vice President of Marketing	Small Business	Computer Software	Telemarketing / Cold Calling: Did not know Executive Events: Keep the Same Direct Mail: Increase Somewhat Print, Radio, TV: Did not know Tradeshows and Events: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Increase Somewhat
Vice President of Marketing	Small Business	Electronics	Telemarketing / Cold Calling: Increase Somewhat Executive Events: Increase Somewhat Direct Mail: Decrease Somewhat Print, Radio, TV: Keep the Same Tradeshows and Events: Keep the Same Account-based Marketing: Keep the Same Voice of the Customer Research: Decrease Somewhat
Marketing Analyst	Medium Enterprise	Aerospace & Defense	Telemarketing / Cold Calling: Keep the Same Executive Events: Keep the Same Direct Mail: Keep the Same Print, Radio, TV: Keep the Same Tradeshows and Events: Keep the Same Account-based Marketing: Keep the Same Voice of the Customer Research: Keep the Same
Director of Sales	Medium Enterprise	Professional Services	Telemarketing / Cold Calling: Increase Somewhat Executive Events: Increase Somewhat Direct Mail: Keep the Same Print, Radio, TV: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Keep the Same
Director of Marketing	Medium Enterprise	Marketing & Advertising	Telemarketing / Cold Calling: Keep the Same Executive Events: Increase Somewhat Direct Mail: Did not know Print, Radio, TV: Did not know Tradeshows and Events: Did not know Account-based Marketing: Increase Somewhat Voice of the Customer Research: Keep the Same

TechValidate Research on Frost & Sullivan

About This Data