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TechValidate Research on Frost & Sullivan

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan. TechValidate stands behind the authenticity of all published data. Learn more »



2,974 Customers Surveyed

24,837 Data Points Collected

1025 Published TechFacts

179 Published Charts

123 Published Case Studies



Featured Research Collections for Frost & Sullivan

Curated collections and slideshows of TechValidate research data on Frost & Sullivan.



Selected Research Highlights


Case Study: Kennametal Inc.

Introduction

This case study of Kennametal Inc. is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Allows us to implement the virtual workforce project we have been working on. The Executive MindXchange allowed me to connect at the right level to obtain the best practice information and examples needed to support my organization.”

“The interaction and networking opportunities were perfect. The event allowed me to make some great contacts that will now be come regular colleagues for life. The keynotes were outstanding.”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • Content that is a one-way push from the podium with little interaction or Q&A
    • Presentations that produce too few action items and takeaways because they are too theoretical
    • Limited networking, dull activities and difficult relationships to develop due to the transient audience

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
  • Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
  • Generated over 20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

A Fortune 500 telecommunications services company would strongly recommend Frost & Sullivan’s Virtual Think Tank as a thought leadership tool.

Frost & Sullivan Executive MindXchange Customer Fact

To sum up – participation at a Frost MindXchange is worth it!

A medium enterprise media & entertainment company finds that the unique interactive structure of a Frost & Sullivan Executive MindXchange event leads to access to best practices, increased networking & relationship building, and more value overall.

Frost & Sullivan Customer Research

What do you find are the THREE BEST channels for generating a return on your investment?

In-house Email Marketing
33%
Tradeshows & Events
33%
Account Based Marketing
31%
Content Marketing
31%
Search Engine Optimization
29%
Social Media (not paid)
26%
Social Media (paid/ads)
24%
Print, Radio, TV
21%
Search Engine Marketing/PPC/Retargeting
19%
Telemarketing/Cold Calling
19%
Executive Events
17%
Webinars
17%
Voice of the Customer Research
14%
3rd Party Webinars
7%
Display Advertising (CPM)
7%
Direct Mail
5%
3rd Party Email Marketing
0%

Case Study: Unbeatable Content Necessary in a Changing World!

Introduction

This case study of a medium enterprise energy & utilities company is based on a June 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“In an environment of change, the unbeatable content helps make decisions to gain the best results.”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • The departure in advance of some members

Use Case

  • Rates the networking as very good at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • A forum which allows me to get real solutions to my business challenges
  • Generated 2 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would very strongly recommend this event to their colleagues and/or peers.

Return Pending: It’s Not If, It’s How Much?

As a past sponsor, my company has generated a return that is ___ times the investment:

50: 11%
10: 44%
2: 44%


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About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Frost & Sullivan Website   Frost & Sullivan Website