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TechValidate Research on Frost & Sullivan

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan. TechValidate stands behind the authenticity of all published data. Learn more »



2,526 Customers Surveyed

20,625 Data Points Collected

745 Published TechFacts

142 Published Charts

105 Published Case Studies



Featured Research Collections for Frost & Sullivan

Curated collections and slideshows of TechValidate research data on Frost & Sullivan.



Selected Research Highlights


98% Agree, Superb Networking!

How would you rate the networking at the Frost & Sullivan Executive MindXchange?

Outstanding: 43%
Very good: 39%
Good: 16%
Poor: 2%

This Is No Ordinary Event (Sponsorship)

What makes the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors?

Positioning of vendors as peers
67%
The ratio of decision makers in attendance
56%
An environment that fosters relationship building
78%
Nonstop networking
44%
Guaranteed meetings with true decision makers
44%

Frost & Sullivan Executive MindXchange Case Study

Growth, Innovation and Leadership: Silicon Valley: Participant Case Study

Introduction

This case study of Westinghouse Air Brake Technologies Corporation is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Networking and Future Market Dynamics.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Problems that plague today’s “traditional” trade show and conference include:
    • Speakers which are not qualified to present on a topic/content which does not stay on point
    • Content being a one-way push from the podium with little interaction or Q&A
    • Presentations which produce too few action items and takeaways
    • Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
    • Lack of community amongst event participants

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

  • Evaluates the following as some of the most important factors when deciding on an event:
    • The speakers
    • The content
  • The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
    • Increased networking & relationship building
    • More value overall
  • Recommends that 4 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
  • Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

  • Generated 15 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
  • Evaluates the value of the content received as being timely and relevant.
  • would attend a Frost & Sullivan GIL: Silicon Valley external event.
  • Would strongly recommend this event to their colleagues and/or peers.

The return that Steve Copeland received from the Customer Contact West 2015 Executive MindXchange is the business networking and best practices from key note speakers and panelist.

Sponsor Case Study: New Product Innovation & Development: A Frost & Sullivan MindXchange

Introduction

This case study of a medium enterprise professional services company is based on a January 2016 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our services are highly trust-based. Therefore, we need to meet our clients in person, and these days that is increasingly difficult to do – if not impossible – from cold emails or phone calls. Other events are terrible, but the Frost events get us in front of the right folks, with no competitive pressures, in a relaxed and productive setting. Also, we are presented as peers, not vultures, so the whole dynamic is vastly improved.”

Challenges

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • Poor communication & customer service by organizers
    • A lack of true decision makers in attendance
    • Too much competition
    • A lack of ROI

Use Case

  • Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
    • Positioning of vendors as peers
    • The ratio of decision makers in attendance
    • An environment that fosters relationship building
    • Nonstop networking
    • Access & Time to Meet with True Decision Makers
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
  • Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach our target audience
    • Confidence in their ability to deliver as advertised

Results

  • Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
    • Due to the fact that the right messages were delivered to the wrong audience
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 5 times the investment as a past sponsor.

Content is King! Speaker Faculty Deciding Factor for Event Attendance

73% of surveyed participants evaluate the speakers as one of their top three most important factors when deciding on an event.



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About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Frost & Sullivan Website   Frost & Sullivan Website