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TechValidate Research on Frost & Sullivan

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan. TechValidate stands behind the authenticity of all published data. Learn more »



2,773 Customers Surveyed

22,859 Data Points Collected

919 Published TechFacts

158 Published Charts

118 Published Case Studies



Featured Research Collections for Frost & Sullivan

Curated collections and slideshows of TechValidate research data on Frost & Sullivan.



Selected Research Highlights


Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
    • Content and presentations that are inconsistent and a one-way push from the podium
    • A lack of true decision makers in attendance
    • Too much competition
    • A lack of ROI

Use Case

  • Values sponsorship of live events for the following reasons:
    • Face-to-face interaction with prospects & customers
    • Hearing firsthand challenges from customers and prospects
    • Keeping up to date with the latest trends and technology
  • Generates their greatest returns from the following marketing tactics:
    • Event sponsorship
    • Email marketing
  • Rates the following Frost & Sullivan Executive MindXchange characteristics on a scale of 1-5:
    • Positioning of vendors as peer: 5 out of 5
    • Ratio of decision makers: 5 out of 5
    • Fosters relationship building: 5 out of 5
    • Nonstop networking: 4 out of 5

Results

  • Generated 5-10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Reports being 2x as likely to generate a return on investment at a Frost & Sullivan Executive MindXchange compared with other events.
  • Would recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • As a past sponsor, they have achieved a return that is 2-10x their investment.

Frost & Sullivan Virtual Think Tank Case Study

Sparkcentral

Introduction

This case study of Sparkcentral is based on a May 2016 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“Very happy with the structure of the Virtual Think Tank and the thoroughness of the Frost & Sullivan team.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Was able to start or further develop relationships with key decision makers as a result of a Frost & Sullivan Virtual Think Tank.

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Sponsored a Frost & Sullivan Virtual Think Tank for the following reasons:
    • Gain insight for the sales team
    • Access new prospects
    • Accelerate the sales cycle with existing prospects
    • Position themselves as a thought leader
  • Their sales team was able to gather more candid pain points, challenges, and strategies than they would have on their own.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Very strongly recommends a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Is confident they will get a great return on their investment after the dialogue with their prospects and/or customers at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend sponsorship of a Frost & Sullivan Virtual Think Tank to their peers.
  • Did not find the Frost & Sullivan’s Virtual Think Tank to be the best sponsorship investment of its kind.
  • Describes Frost & Sullivan’s Virtual Think Tank as the following:
    • Extremely innovative and unique

What to gain from attending a Frost & Sullivan Customer Contact MindXchange?

The unique interactive structure of a Frost & Sullivan Executive MindXchange leads to:

Access to best practices
62%
Increased networking & relationship building
77%
A forum which allows me to get real solutions to my business challenges
46%
More value overall
46%

Frost & Sullivan Executive MindXchange Customer Testimonial

Insight You Can Trust!

[MindXchange offers] an opportunity to have candid and honest discussions with peers and know that the information shared was authentic and valuable – which I can share with other clients and contacts.

Gerry Brown, Business Professional, The Customer Lifeguard

Let’s prioritize

When deciding on an event, what are the three most important factors in your decision?

The speakers
73%
The content
82%
The location
32%
The audience
36%
The organizer
9%
The vendors/sponsors
5%
The reputation of the event
55%
The fun factor (networking activities)
9%

Build Relationships with Decision Makers

100% of surveyed sponsors generated 5 or more relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.



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About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Frost & Sullivan Website   Frost & Sullivan Website