TechValidate Research on Frost & Sullivan

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan. TechValidate stands behind the authenticity of all published data. Learn more »



3,258 Customers Surveyed

27,572 Data Points Collected

1121 Published TechFacts

196 Published Charts

135 Published Case Studies



Featured Research Collections for Frost & Sullivan

Curated collections and slideshows of TechValidate research data on Frost & Sullivan.



Selected Research Highlights


Relationships Don’t Just Happen

55% of surveyed sponsors find that traditional trade shows and conferences are plagued with transient audiences that drive few relationships.

Don’t Miss Out: 92% of Attendees Would Recommend This Event

Would you recommend this event to your peers?

Very strongly recommend: 27%
Strongly recommend: 29%
Recommend: 36%
Do not recommend: 8%

Frost & Sullivan Customer Statistic

Content for the Win!

93% of surveyed participants evaluate the content as some of the most important factors when deciding on an event.

93%

Case Study: Small Business Computer Software Company Cites Excellent Networking

Introduction

This case study of a small business computer software company is based on a November 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • A lack of true decision makers in attendance
    • PR opportunities rather than demand generation drivers

Use Case

  • Generates their greatest returns from the following marketing tactics:
    • Webinars
    • Event sponsorship
  • Finds the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
    • Environment that fosters relationship building
    • Nonstop networking
  • Agrees that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

Results

  • Leveraged 15 different touch points through their sponsorship of the Frost & Sullivan Executive MindXchange.
  • Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 5 times the investment as a past sponsor.

Frost & Sullivan Executive MindXchange Customer Research

Participants of Customer Contact Europe were asked… “What are the problems that plague today‚Äôs ‘traditional’ trade show and/or conference?”

Aggressive sales tactics by sponsoring & exhibiting companies
58%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
58%
Content is a one-way push from the podium with little interaction or Q&A
46%
Presentations produce too few action items and takeaways - too theoretical
42%
Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
38%
Lack of community amongst event participants
31%
Audience is too junior
27%
Poor communication & customer service by organizers
19%

Frost & Sullivan White Paper Plus Case Study

Case Study: Expectations Exceeded

Introduction

This case study of a large enterprise computer services company is based on a November 2017 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We are able to uncover and reach new prospects, and expect to generate a positive return on our investment leveraging the Frost & Sullivan White Paper.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development
    • Demand generation
    • Thought leadership
    • Brand awareness
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • Another integrated touch point for sales and marketing
    • To create a credible third party asset/content development
    • Positioning as a thought leader
    • Positioning as a market leader

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Rates the content of a Frost & Sullivan White Paper as better than others when compared other 3rd Party White Papers.
  • Expectations were exceeded by the video component of their Frost & Sullivan Whitepaper.
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.


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About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Frost & Sullivan Website   Frost & Sullivan Website