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Frost & Sullivan Virtual Think Tank Case Study

Cxense

Introduction

This case study of Cxense is based on an August 2017 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

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“Partnering with Frost & Sullivan gave us access to the executives we wanted to connect with in a forum that inspired thought-provoking and productive conversations.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank:

  • Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:
    • Customer insight for the sales team
    • Customer insight for the marketing team
    • Access to new prospects
    • Content in the form of an article
    • Positioning as an industry thought leader
  • Would have faced the following challenge conducting their own Virtual Think Tank:
    • The program being perceived as biased and/or as a sales pitch

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • As a result of the third party positioning, the participants were more candid with their pain points and challenges.
  • Finds the format to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Was able to start or further develop relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

Company Profile

Company:
Cxense

Company Size:
Medium Enterprise

Industry:
Computer Software

About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan

Source: Lauren St. Amand, Vice President, Cxense
Validated
  Published: Aug. 9, 2017   TVID: 228-797-8E1




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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