Frost & Sullivan ARCHIVED Surveys Case Study: Great Understanding of B2B Marketing Practices!

Case Study: Great Understanding of B2B Marketing Practices!

This case study of RMD is based on a July 2015 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service.

“By attending the Frost & Sullivan Executive MindXchange, I got a better understanding of some of the key B2B practices that we can potentially use.”

Problems that plague today’s “traditional” trade show and conference include:
- Content is a one-way push from the podium with little interaction or Q&A
- Presentations produce too few action items and takeaways – too theoretical
- Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
- Lack of community amongst event participants

Evaluates the following as their top three most important factors when deciding on an event:
- The speakers
- The content
- The reputation of the event
Recommends sending 1 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is less likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would strongly recommend this event to their colleagues and/or peers.