TechValidate Research on Trello

Trello Case Study

Sprout Social


This case study of Sprout Social is based on a September 2020 survey of Trello customers by TechValidate, a 3rd-party research service.

“My team used to have weekly stand-ups to chat through the progress of our work. Now that we’ve switched to a remote environment we naturally have more virtual meetings. We’ve had to reevaluate how we spend our time and with the use of Trello, can now limit the number of meetings we have regarding specific projects. We can turn to Trello for updates rather than hopping into meetings. "


The business challenges that led the profiled company to evaluate and ultimately select Trello:

  • Use Trello:
    • To manage projects and work
    • For the ease of use and implementation

Use Case

The key features and functionalities of Trello that the surveyed company uses:

  • Outside of boards, lists, and cards, they said that the following have been most beneficial to their tem and workflows:
    • Attachments
    • Card covers and colors
    • Checklists
    • Due dates
    • Labels
  • Said that the following have been the most valuable for team management and administrative control:
    • Board visibility management (ex. public boards)
    • Membership controls (Team admins, Team members, Observers)
  • Said the following teams are using Trello:
    • Human Resources


The surveyed company achieved the following results with Trello:

  • Said they have experienced the following since using Trello:
    • More efficient collaboration across teams and projects
    • Visibility and transparency on goals and outcomes
    • Clarity around project and task ownership, deadlines, and blockers
    • Improved communication between co-workers and teams
    • Increased team productivity
  • Said that Trello has improved their team’s productivity by 65-80%.

About This Data

This data was sourced directly from verified users of Trello by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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