TechValidate Research on TopSpot Internet Marketing


Case Study: Medium Enterprise Industrial Manufacturing Company

Introduction

This case study of a medium enterprise industrial manufacturing company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TopSpot Internet Marketing understands my business goals and I consider them a partner in my business.”

“Our company is not big enough to staff our own marketing team, so we have been tasked with doing this as our secondary job. We never really understood the whole picture of digital or online marketing, so we would just try different programs to see what worked. When TopSpot came along, they gave us a vision and helped us see the broad picture and were able to help steer our company in the right direction.”

Challenges

Faced the following marketing challenges before choosing TopSpot Internet Marketing:

  • Poor lead quality
  • A lack of understanding of digital marketing
  • Incomplete analytics/website data

Faced the following website challenges before choosing TopSpot Internet Marketing:

  • An ineffective website
  • A non mobile-friendly website

Use Case

TopSpot Internet Marketing Services:

  • Paid Search (PPC) Strategies
  • Search Engine Optimization (SEO) Strategies
  • Analytics/Reporting Data
  • Website Development and Design

Values the following unique approaches of TopSpot Internet Marketing:

  • Collaborative team approach
  • Availability to discuss their comprehensive analyses
  • Knowledge of the industrial/B2B space
  • Approach on educating clients about digital marketing
  • Development of new marketing/website strategies and ideas for business development

Results

Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:

  • Increased quality leads
  • Increased online visibility (Ads, Rankings)
  • Achieved a better understanding of internet marketing

Noticed an impact on their business within 6-9 months after implementing their TopSpot Internet Marketing strategy.
Increased their quality leads by less than 75% since implementing TopSpot Internet Marketing.





About This Data

This data was sourced directly from verified users of TopSpot Internet Marketing by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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