TechValidate Research on TopSpot Internet Marketing

Introduction

This case study of a small business industrial manufacturing company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Faced the following marketing challenges before choosing TopSpot Internet Marketing:

• An insufficient online presence
• A lack of understanding of digital marketing
• Incomplete analytics/website data

Faced the following website challenges before choosing TopSpot Internet Marketing:

• An outdated website

Use Case

TopSpot Internet Marketing Services: :

• Paid Search (PPC) Strategies
• Search Engine Optimization (SEO) Strategies
• Analytics/Reporting Data

Values the following unique approaches of TopSpot Internet Marketing:

• Knowledge of the industrial/B2B space
• Development of new marketing/website strategies and ideas for business development

Results

Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:

• Increased online visibility (Ads, Rankings)
• Achieved a better understanding of internet marketing