Mediaocean Customer Research
Key requirements for an omnichannel advertising technology platform
| Integrated (Unified planning and buying so that each layer of functionality is connected seamlessly and converged across all media channels to enable omnichannel advertising) |
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| Intelligent (Leveraging AI and ML to aggregate and interpret data and make decisions that will create efficiency and effectiveness) |
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| Interoperable (Connected with supply, technology, and data partners across all media – including open and closed ecosystems – and supporting bi-directional data flow) |
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| Impactful (Continual optimization of KPIs on a global basis for all stakeholders) |
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| Independent (No media ownership and neutral/open to provide transparency, controls, and auditability) |
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| Other |
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