Mediaocean Research Chart: Creative is Critical

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Database Developer	Medium Enterprise	Computer Services	Most important for overall success: Creative Most challenging to manage: Audiences Most critical over the next 10 years: Audiences Most untapped potential: Creative Most disconnected from media: Bidding Most important to integrate with ad tech: Audiences Most likely to drive incremental lift: Creative Most underrated: Creative
Accounting Manager	Small Business	Marketing & Advertising	Most important for overall success: Audiences Most challenging to manage: Bidding Most critical over the next 10 years: Audiences Most untapped potential: Audiences Most disconnected from media: Bidding Most important to integrate with ad tech: Creative Most likely to drive incremental lift: Creative Most underrated: Creative
Marketing Manager	Small Business	Marketing & Advertising	Most important for overall success: Creative Most challenging to manage: Audiences Most critical over the next 10 years: Audiences Most untapped potential: Creative Most disconnected from media: Bidding Most important to integrate with ad tech: Bidding Most likely to drive incremental lift: Audiences Most underrated: Creative
Executive	Medium Enterprise	Aerospace & Defense	Most important for overall success: Creative Most challenging to manage: Creative Most critical over the next 10 years: Creative Most untapped potential: Creative Most disconnected from media: Creative Most important to integrate with ad tech: Creative Most likely to drive incremental lift: Creative Most underrated: Creative
Accounting Manager	Large Enterprise	Media & Entertainment	Most important for overall success: Creative Most challenging to manage: Audiences Most critical over the next 10 years: Creative Most untapped potential: Bidding Most disconnected from media: Bidding Most important to integrate with ad tech: Audiences Most likely to drive incremental lift: Creative Most underrated: Creative
Chief Technology Officer (CTO)	Large Enterprise	Media & Entertainment	Most important for overall success: Creative Most challenging to manage: Audiences Most critical over the next 10 years: Creative Most untapped potential: Creative Most disconnected from media: Bidding Most important to integrate with ad tech: Creative Most likely to drive incremental lift: Creative Most underrated: Creative
Developer	Medium Enterprise	Marketing & Advertising	Most important for overall success: Audiences Most challenging to manage: Creative Most critical over the next 10 years: Audiences Most untapped potential: Creative Most disconnected from media: Creative Most important to integrate with ad tech: Creative Most likely to drive incremental lift: Audiences Most underrated: Creative
Executive	Small Business	Professional Services	Most important for overall success: Bidding Most challenging to manage: Audiences Most critical over the next 10 years: Audiences Most untapped potential: Creative Most disconnected from media: Creative Most important to integrate with ad tech: Creative Most likely to drive incremental lift: Bidding Most underrated: Audiences
Marketing Director	Medium Enterprise	Media & Entertainment	Most important for overall success: Audiences Most challenging to manage: Bidding Most critical over the next 10 years: Audiences Most untapped potential: Audiences Most disconnected from media: Audiences Most important to integrate with ad tech: Bidding Most likely to drive incremental lift: Audiences Most underrated: Audiences
Executive	Small Business	Marketing & Advertising	Most important for overall success: Creative Most challenging to manage: Creative Most critical over the next 10 years: Creative Most untapped potential: Creative Most disconnected from media: Bidding Most important to integrate with ad tech: Bidding Most likely to drive incremental lift: Creative Most underrated: Creative

TechValidate Research on Mediaocean

Creative is Critical

About This Data