Mediaocean Customer Research
What are your biggest challenges when it comes to omnichannel advertising?
| Measurement (Transparent and centralized measurement across campaigns) |
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| Financials (Source of truth financial controls for billing, payment, and reconciliation) |
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| Planning (Holistic planning tools for cross-media budget allocation, forecasting, and authorization) |
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| Audiences (Consistent and persistent definitions and deployment of audience segments) |
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| Buying (Unified and automated buying execution for audience-based and direct-publisher campaigns) |
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| Insights (Brand insights and media intelligence surfaced from multiple channels) |
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| Analysis (Integrated conversion data and analysis of media performance on business outcomes) |
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| Creative (Personalization of creative assets at scale and streamlined collaboration) |
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| Reporting (Reporting throughout entire workflow to understand movement of money) |
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| Optimization (In-flight optimizations and budget reallocations powered by AI/ML) |
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