Mediaocean Customer Research
For each media channel below, do you expect to increase, decrease, or maintain your spend for the remainder of 2022?
| Increase 25%+ | Increase 0-25% | Maintain | Decrease 0-25% | Decrease 25%+ | |
|---|---|---|---|---|---|
| National TV |
6% |
12% |
57% |
22% |
3% |
| Local TV |
3% |
13% |
48% |
28% |
8% |
| Connected TV |
16% |
43% |
34% |
6% |
1% |
|
2% |
5% |
43% |
37% |
13% |
|
| Radio/Audio |
3% |
22% |
49% |
22% |
4% |
| OOH/DOOH |
8% |
28% |
53% |
9% |
2% |
| Digital Display/Video |
24% |
46% |
26% |
3% |
1% |
| Search |
22% |
40% |
35% |
3% |
0% |
| Social platforms |
27% |
45% |
25% |
2% |
1% |
| E-commerce |
27% |
32% |
38% |
2% |
1% |
