TechValidate Research on Frost & Sullivan

38 Charts – Page 2 of 2


Frost & Sullivan Customer Research

What percentage of your 2019 marketing plan will you have finalized by the end of 2018?

100%: 18%
75%: 43%
50%: 23%
25%: 7%
We will start planning after the New Year: 9%
We’re not on fiscal calendar year: 0%

Frost & Sullivan Customer Research

What is your company’s annual revenue (M = Million, B = Billion)?

Over $1B: 27%
$500M - $1B: 20%
$100M - $499M: 7%
$50M - $99M: 7%
$10M - $49M: 27%
$5M - $9M: 7%
Under $5M: 7%

Frost & Sullivan Customer Research

Please select your region.

North America: 93%
Latin America: 0%
South America: 0%
Europe/Middle East/Africa: 7%
Asia-Pacific and Japan: 0%

Frost & Sullivan Customer Research

Which of the following describes your organization?

B to B: 62%
B to C: 13%
Both B to B and B to C: 24%

Frost & Sullivan Customer Research

Lead Generation is the Biggest Challenge for Marketers!

Which of the following is your greatest marketing challenge?

Brand awareness: 14%
Lead generation: 43%
Lead conversion: 21%
Content creation: 7%
Decision-maker engagement: 14%

Stay up-to-date on the latest trends with Frost & Sullivan’s Quarterly eBulletins!

What challenges in today’s business environment make Frost and Sullivan’s Quarterly eBulletin a valuable resource for you and your team?

Keeping up-to-date on the latest trends
78%
Finding credible sources for thought leadership and best practices
45%
Staying connected with my peers in the industry
21%
Researching service providers
21%

Why You and Your Company Should Subscribe to a Frost & Sullivan Ebulletin

How have you and your team leveraged content from Frost & Sullivan’s Quarterly eBulletin?

Content has stimulated new ideas for our business
56%
We have used the information to improve processes
26%
Information has helped us implement new tools and solutions
20%

The Next Best Thing to Being There in Person!

What are the top benefits you’ve received from purchasing the Executive MindXchange Chronicles?

All the key points are captured and collected
38%
I can access content I missed from sessions that ran concurrently
63%
I have an easy way to share information with my colleagues back at the office
50%
I have a reference of all the best practices and action items
50%
I can check back and see who gave my favorite presentations
38%



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