TechValidate Research on Frost & Sullivan

45 TechFacts – Page 1 of 2


Frost & Sullivan Customer Statistic

Customer Response To Outreach Is a Key Conversion Challenge

49% of surveyed organizations identify getting prospects to respond to follow-up attempts as their biggest lead conversion challenge.

49%

Frost & Sullivan Customer Statistic

Voice of the Customer Research Remains A Strong Area For Marketing Investment

53% of surveyed organizations indicated their investment in Voice of the Customer Research will increase in 2019.

53%

Frost & Sullivan Customer Statistic

Account-based Marketing Takes the Lead in Non-Digital Tactics

59% of surveyed organizations indicated their level of investment in the upcoming year for Account-based Marketing will increase.

59%

Frost & Sullivan Customer Statistic

Spending on Content Marketing Continues to Increase in 2019

67% of surveyed organizations indicated their level of investment in 2019 for Content Marketing will be higher than last year.

67%

Frost & Sullivan Customer Statistic

Social Media Spending Has Increased for 2019

71% of surveyed organizations indicated their level of investment in 2019 for Social Media will increase.

71%

Frost & Sullivan Customer Statistic

Email Marketing For The Win

47% of surveyed organizations agree that in-house email marketing is the best channel for generating a return on investment.

47%

Frost & Sullivan Customer Statistic

Key Challenge: Turning Leads into Conversations

49% of surveyed organizations identify getting prospects to respond to follow-up attempts as their biggest lead conversion challenge.

49%

Frost & Sullivan Customer Statistic

Marketers Are Increasing Their Investment in Email Marketing

100% of surveyed organizations indicated their level of investment in the upcoming year for Email Marketing will increase significantly.

100%

Frost & Sullivan Customer Statistic

Marketers Are Increasing Email Marketing Investments

100% of surveyed organizations indicated their level of investment in the upcoming year for Email Marketing will increase significantly.

100%

Frost & Sullivan Customer Statistic

100% of surveyed organizations indicated their level of investment in the upcoming year for Email Marketing will increase significantly.

100%

Frost & Sullivan Customer Statistic

40% of surveyed organizations agree that account based marketing is the best channel for generating a return on investment.

40%

Frost & Sullivan Customer Testimonial

Prioritize Strategy Over Tactics To Ensure Year-over-year Success

Focus on a few core things that support your strategy. Do them with excellence and set them up for repeatability.

Director of Marketing, Fortune 500 Computer Hardware Company

Frost & Sullivan Customer Testimonial

How Leaders Develop a Powerful MarTech Stack

Invest in one MarTech at a time. Ensure it is working properly before adding to the stack.

Vice President of Marketing, Large Enterprise Professional Services Company

Frost & Sullivan Customer Testimonial

Final Word of Advice: In Content Creation, Less is More

Don’t bite off more than you can chew when it comes to content creation. You’re better off developing multiple pieces on the same well-researched, search optimized content vs. developing one piece on many different topics.

Director of Marketing, Medium Enterprise Educational Institution Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Do more market research.

Director of Sales, Medium Enterprise Health Care Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Focus more on ABM.

Director of Sales, Small Business Computer Software Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Focus on core values.

Sales Manager, Small Business Marketing & Advertising Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Always take action on time. Keep up to date on your competition.

Marketing Analyst, Large Enterprise Telecommunications Services Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Continue to build audience touchpoints.

CEO, Small Business Marketing & Advertising Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Create more research based content.

Sales Manager, Small Business Media & Entertainment Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Be more selective in picking advertising vendors and getting better understanding on how they are generating leads (content syndication) and where they are coming from.

Director of Sales, Medium Enterprise Media & Entertainment Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Know your customers as best as possible before you adapt your marketing plan.

Sales Manager, Large Enterprise Pharmaceuticals Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Remain neutral toward media types.

Vice President of Marketing, Small Business Media & Entertainment Company

Frost & Sullivan Customer Testimonial

Measurement Best Practice: Review Analytics More Frequently

One thing we are focused on this year is meeting with our digital support team more frequently to review Google Analytics data.

Director of Marketing, Small Business Professional Services Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Plan ahead sooner and in more detail.

Marketing Manager, Global 500 Health Care Company

Frost & Sullivan Customer Testimonial

What’s the number one piece of advice you would give your past self about your 2018 marketing plan?

Prioritize.

Vice President of Marketing, S&P 500 Retail Company

Fortune 500 Company learns more from Frost & Sullivan’s Quarterly E-Bulletins!!

A large enterprise pharmaceuticals company has learned about new trends and solutions from the Frost & Sullivan Quarterly eBulletin.

Capitalize on the Chronicles because…

A Director from a medium enterprise chemicals company faces difficulty capturing all the key points in their notes, a need to attend multiple sessions running concurrently, and difficulty conveying key points to colleagues back at the office without some reference.

Executive MindXchange Chronicles are a NEED to have!

A Director from a large enterprise insurance company finds it difficult to remain enagaged while trying to capture all the key points in his notes during the breakout sessions. There are multiple sessions he wants to attend that run concurrently in a live event

Frost & Sullivan’s Quarterly eBulletin’s Stay Informed on realtime industry Information

80% of surveyed subscribers recommend a Frost & Sullivan Quarterly eBulletin to their peers.




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