Frost & Sullivan Research Chart: The Three Best Marketing Channels for ROI

About This Data

This data was sourced directly from verified users of Frost & Sullivan by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details

Tradeshows & Events	35%
Content Marketing	33%
In-house Email Marketing	33%
Account Based Marketing	30%
Search Engine Optimization	28%
Social Media (not paid)	26%
Social Media (paid/ads)	23%
Print, Radio, TV	21%
Search Engine Marketing/PPC/Retargeting	19%
Telemarketing/Cold Calling	19%
Executive Events	16%
Webinars	16%
Voice of the Customer Research	14%
3rd Party Webinars	7%
Direct Mail	7%
Display Advertising (CPM)	7%
3rd Party Email Marketing	0%

	Company Size	Industry	Response
Sales Manager	Medium Enterprise	Educational Institution	In-house Email Marketing Social Media (not paid) Telemarketing/Cold Calling
Director of Sales	Medium Enterprise	Professional Services	In-house Email Marketing Telemarketing/Cold Calling Account Based Marketing
Marketing Manager	Small Business	Computer Services	Display Advertising (CPM) Telemarketing/Cold Calling Account Based Marketing
Director of Marketing	Medium Enterprise	Computer Software	Direct Mail Tradeshows & Events Content Marketing
Marketing Manager	Global 500	Healthcare	Search Engine Optimization Tradeshows & Events Account Based Marketing
Marketing Analyst	Medium Enterprise	Aerospace & Defense	In-house Email Marketing Print, Radio, TV 3rd Party Webinars
Sales Manager	Fortune 500	Retail	In-house Email Marketing Social Media (not paid) Account Based Marketing
Vice President of Marketing	Small Business	Computer Software	Search Engine Optimization Content Marketing Account Based Marketing
Director of Marketing	Medium Enterprise	Marketing & Advertising	Search Engine Optimization Executive Events/Dinners Content Marketing
Vice President of Marketing	Small Business	Media & Entertainment	In-house Email Marketing Search Engine Marketing/PPC/Retargeting Social Media (paid/ads)

TechValidate Research on Frost & Sullivan

The Three Best Marketing Channels for ROI

About This Data