Frost & Sullivan Research Chart: More Than Half (62%) of Marketers Have Their Marketing Plan Finalized a Full Year Ahead

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Respondent Details

100%	18%
75%	44%
50%	22%
25%	7%
We started planning after the New Year	9%
We’re not on fiscal calendar year	0%

	Company Size	Industry	Response
Vice President of Marketing	Small Business	Computer Software	50%
Sales Manager	Small Business	Hospitality	75%
CEO	Large Enterprise	Non-profit	100%
Marketing Manager	Global 500	Healthcare	25%
Director of Marketing	Small Business	Professional Services	75%
Vice President of Marketing	S&P 500	Retail	50%
Vice President of Marketing	Small Business	Electronics	100%
Director of Marketing	Medium Enterprise	Computer Software	75%
Marketing Manager	Small Business	Computer Services	We started planning after the New Year
Director of Marketing	Medium Enterprise	Marketing & Advertising	75%

TechValidate Research on Frost & Sullivan

More Than Half (62%) of Marketers Have Their Marketing Plan Finalized a Full Year Ahead

About This Data