Frost & Sullivan Research Chart: Marketers Are Focused on Improving Lead Response In The Year Ahead

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Respondent Details

Getting prospects to respond to follow-up attempts	47%
Tracking conversions	27%
Getting the right offer to the right audience	20%
Quick and timely follow-up from sales	7%

	Company Size	Industry	Response
Sales Manager	Fortune 500	Retail	Getting Prospects to Respond to Follow-up Attempts
Vice President of Marketing	Small Business	Media & Entertainment	Tracking Conversions
Sales Manager	Small Business	Hospitality	Getting the Right Offer to the Right Audience
Director of Marketing	Medium Enterprise	Marketing & Advertising	Tracking Conversions
Sales Manager	Large Enterprise	Pharmaceuticals	Quick and Timely Follow-Up from Sales
Director of Marketing	Medium Enterprise	Computer Services	Getting Prospects to Respond to Follow-up Attempts
CEO	Large Enterprise	Non-profit	Tracking Conversions
Vice President of Marketing	Small Business	Computer Software	Getting the Right Offer to the Right Audience
Director of Marketing	Small Business	Professional Services	Getting Prospects to Respond to Follow-up Attempts
Director of Marketing	Medium Enterprise	Computer Software	Getting Prospects to Respond to Follow-up Attempts

TechValidate Research on Frost & Sullivan

Marketers Are Focused on Improving Lead Response In The Year Ahead

About This Data