Frost & Sullivan Research Chart: Frost & Sullivan Customer Research

	Decrease Significantly	Decrease Somewhat	Keep the Same	Increase Somewhat	Increase Significantly
Email Marketing	7%	3%	50%	16%	24%
Webinars	8%	13%	34%	37%	8%
Search Engine Marketing/PPC	8%	5%	28%	38%	21%
Social Media	7%	5%	17%	37%	34%
Content Marketing	8%	2%	24%	39%	27%

About This Data

This data was sourced directly from verified users of Frost & Sullivan by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Director of Marketing	Medium Enterprise	Marketing & Advertising	Email Marketing: Keep the Same Webinars: Increase Somewhat Search Engine Marketing/PPC: Decrease Somewhat Social Media (Paid): Decrease Somewhat Social Media (Non-Paid): Increase Somewhat
Vice President of Marketing	Small Business	Electronics	Email Marketing: Increase Somewhat Webinars: Keep the Same Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Keep the Same
Sales Manager	Small Business	Hospitality	Email Marketing: Increase Significantly Webinars: Keep the Same Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Increase Somewhat
Sales Manager	Large Enterprise	Pharmaceuticals	Email Marketing: Did not know Webinars: Increase Somewhat Search Engine Marketing/PPC: Increase Significantly Social Media (Paid): Keep the Same Social Media (Non-Paid): Keep the Same
Director of Marketing	Medium Enterprise	Computer Software	Email Marketing: Keep the Same Webinars: Increase Significantly Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Increase Significantly
Marketing Manager	Global 500	Healthcare	Email Marketing: Decrease Somewhat Webinars: Increase Somewhat Search Engine Marketing/PPC: Did not know Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Keep the Same
Sales Manager	Medium Enterprise	Educational Institution	Email Marketing: Increase Significantly Webinars: Increase Significantly Search Engine Marketing/PPC: Increase Significantly Social Media (Paid): Increase Significantly Social Media (Non-Paid): Increase Significantly
Vice President of Marketing	S&P 500	Retail	Email Marketing: Keep the Same Webinars: Increase Somewhat Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Significantly Social Media (Non-Paid): Decrease Somewhat
Director of Marketing	Small Business	Professional Services	Email Marketing: Keep the Same Webinars: Keep the Same Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Significantly Social Media (Non-Paid): Increase Significantly
Marketing Manager	Small Business	Computer Services	Email Marketing: Decrease Significantly Webinars: Decrease Significantly Search Engine Marketing/PPC: Decrease Significantly Social Media (Paid): Decrease Significantly Social Media (Non-Paid): Decrease Significantly Content Marketing: Decrease Significantly Search Engine Optimizations: Decrease Significantly Display Advertising: Decrease Significantly

TechValidate Research on Frost & Sullivan

About This Data