Frost & Sullivan Research Chart: Social Media Marketing Takes The Spotlight in 2019

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
CEO	Large Enterprise	Non-profit	Email Marketing: Decrease Significantly Webinars: Decrease Significantly Search Engine Marketing/PPC: Decrease Significantly Social Media (Paid): Decrease Significantly Social Media (Non-Paid): Decrease Significantly
Vice President of Marketing	Small Business	Computer Software	Email Marketing: Keep the Same Webinars: Keep the Same Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Keep the Same Social Media (Non-Paid): Keep the Same
Sales Manager	Large Enterprise	Pharmaceuticals	Email Marketing: Did not know Webinars: Increase Somewhat Search Engine Marketing/PPC: Increase Significantly Social Media (Paid): Keep the Same Social Media (Non-Paid): Keep the Same
Director of Sales	Medium Enterprise	Professional Services	Email Marketing: Keep the Same Webinars: Keep the Same Search Engine Marketing/PPC: Keep the Same Social Media (Paid): Keep the Same Social Media (Non-Paid): Keep the Same
Sales Manager	Fortune 500	Retail	Email Marketing: Increase Somewhat Webinars: Increase Somewhat Search Engine Marketing/PPC: Did not know Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Increase Somewhat
Vice President of Marketing	S&P 500	Retail	Email Marketing: Keep the Same Webinars: Increase Somewhat Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Significantly Social Media (Non-Paid): Decrease Somewhat
Director of Marketing	Small Business	Professional Services	Email Marketing: Keep the Same Webinars: Keep the Same Search Engine Marketing/PPC: Increase Somewhat Social Media (Paid): Increase Significantly Social Media (Non-Paid): Increase Significantly
Sales Manager	Medium Enterprise	Educational Institution	Email Marketing: Increase Significantly Webinars: Increase Significantly Search Engine Marketing/PPC: Increase Significantly Social Media (Paid): Increase Significantly Social Media (Non-Paid): Increase Significantly
Marketing Analyst	Medium Enterprise	Aerospace & Defense	Email Marketing: Keep the Same Webinars: Keep the Same Search Engine Marketing/PPC: Keep the Same Social Media (Paid): Keep the Same Social Media (Non-Paid): Keep the Same
Marketing Manager	Global 500	Healthcare	Email Marketing: Decrease Somewhat Webinars: Increase Somewhat Search Engine Marketing/PPC: Did not know Social Media (Paid): Increase Somewhat Social Media (Non-Paid): Keep the Same

Social Media
Content Marketing
Search Engine Marketing/PPC
Email Marketing
Webinars

TechValidate Research on Frost & Sullivan

Social Media Marketing Takes The Spotlight in 2019

About This Data