TechValidate Research on Frost & Sullivan


Frost & Sullivan Customer Research

Marketing Teams are Increasingly Measured by Sales Success

How is your marketing team measured?

Combination of Total Leads and Closed Deals
44%
Percentage of Sales Pipeline
39%
Total Reach (Followers, Site Traffic, Subscribers, etc.)
29%
Total leads
24%
Closed Deals
22%
Brand Awareness
17%




About This Data

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