Frost & Sullivan Research Chart: Frost & Sullivan Customer Research

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This data was sourced directly from verified users of Frost & Sullivan by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Sales Manager	Small Business	Hospitality	Telemarketing / Cold Calling: Keep the Same Executive Events: Keep the Same Direct Mail: Increase Somewhat Print, Radio, TV: Decrease Somewhat Tradeshows and Events: Keep the Same Account-based Marketing: Keep the Same Voice of the Customer Research: Keep the Same
Director of Marketing	Small Business	Professional Services	Telemarketing / Cold Calling: Keep the Same Executive Events: Keep the Same Direct Mail: Decrease Somewhat Print, Radio, TV: Keep the Same Tradeshows and Events: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Increase Somewhat
Vice President of Marketing	Small Business	Computer Software	Telemarketing / Cold Calling: Did not know Executive Events: Keep the Same Direct Mail: Increase Somewhat Print, Radio, TV: Did not know Tradeshows and Events: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Increase Somewhat
Vice President of Marketing	Small Business	Electronics	Telemarketing / Cold Calling: Increase Somewhat Executive Events: Increase Somewhat Direct Mail: Decrease Somewhat Print, Radio, TV: Keep the Same Tradeshows and Events: Keep the Same Account-based Marketing: Keep the Same Voice of the Customer Research: Decrease Somewhat
Sales Manager	Medium Enterprise	Educational Institution	Telemarketing / Cold Calling: Did not know Executive Events: Did not know Direct Mail: Did not know Print, Radio, TV: Did not know Tradeshows and Events: Did not know Account-based Marketing: Did not know Voice of the Customer Research: Did not know
Marketing Manager	Global 500	Healthcare	Telemarketing / Cold Calling: Did not know Executive Events: Increase Somewhat Direct Mail: Did not know Print, Radio, TV: Increase Somewhat Tradeshows and Events: Increase Somewhat Account-based Marketing: Increase Somewhat Voice of the Customer Research: Keep the Same
Marketing Manager	Small Business	Computer Services	Telemarketing / Cold Calling: Decrease Significantly Executive Events: Decrease Significantly Direct Mail: Decrease Significantly Print, Radio, TV: Decrease Significantly Tradeshows and Events: Decrease Significantly Account-based Marketing: Decrease Significantly Voice of the Customer Research: Decrease Significantly
CEO	Large Enterprise	Non-profit	Telemarketing / Cold Calling: Decrease Significantly Executive Events: Decrease Significantly Direct Mail: Decrease Significantly Print, Radio, TV: Decrease Significantly Tradeshows and Events: Decrease Significantly Account-based Marketing: Decrease Significantly Voice of the Customer Research: Decrease Significantly
Director of Marketing	Medium Enterprise	Computer Services	Telemarketing / Cold Calling: Increase Significantly Executive Events: Keep the Same Direct Mail: Keep the Same Print, Radio, TV: Did not know Tradeshows and Events: Keep the Same Account-based Marketing: Did not know Voice of the Customer Research: Did not know
Director of Sales	Medium Enterprise	Professional Services	Telemarketing / Cold Calling: Increase Somewhat Executive Events: Increase Somewhat Direct Mail: Keep the Same Print, Radio, TV: Keep the Same Account-based Marketing: Increase Somewhat Voice of the Customer Research: Keep the Same

Account-based Marketing
Voice of the Customer Research
Executive Events
Tradeshows and Events
Telemarketing / Cold Calling
Direct Mail
Print, Radio, TV

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