Frost & Sullivan Customer Contact East Events Research Chart: Trade Shows Are NOT Generating Returns

About This Data

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Respondent Details

Transient audience drives few relationships	61%
Content and presentations are inconsistent and a one-way push from the podium	42%
Networking is limited & activities are dull, resulting in lack of touch points with participants	58%
Poor communication & customer service by organizers	22%
Lack of true decision makers in attendance	68%
More a PR opportunity vs demand generation vehicle	41%
Too much competition	28%
Lack of ROI	45%

	Company Size	Industry	Response
Vice President	Large Enterprise	Consumer Services	Transient audience drives few relationships Content and presentations are inconsistent and a one-way push from the podium Networking is limited & activities are dull, resulting in lack of touch points with participants Lack of true decision makers in attendance Lack of ROI
Director	Large Enterprise	Consumer Services	Networking is limited & activities are dull, resulting in lack of touch points with participants Poor communication & customer service by organizers More a PR opportunity vs demand generation vehicle Too much competition
Consultant	Medium Enterprise	Telecommunications Equipment	Transient audience drives few relationships Content and presentations are inconsistent and a one-way push from the podium Lack of true decision makers in attendance
Vice President	Small Business	Professional Services	Networking is limited & activities are dull, resulting in lack of touch points with participants More a PR opportunity vs demand generation vehicle
Vice President	Large Enterprise	Professional Services	Transient audience drives few relationships Networking is limited & activities are dull, resulting in lack of touch points with participants Poor communication & customer service by organizers Lack of true decision makers in attendance Lack of ROI
Director	Medium Enterprise	Telecommunications Services	Networking is limited & activities are dull, resulting in lack of touch points with participants

TechValidate Research on Frost & Sullivan Customer Contact East Events

Trade Shows Are NOT Generating Returns

About This Data