TechValidate Research on Frost & Sullivan Customer Contact East Events


Frost & Sullivan Executive MindXchange Customer Research

Trade Shows Are Yesterday

What are the problems that plague today’s “traditional” trade show and/or conference?

Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
27%
Content is a one-way push from the podium with little interaction or Q&A
38%
Presentations produce too few action items and takeaways - too theoretical
51%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
35%
Aggressive sales tactics by sponsoring & exhibiting companies
64%
Lack of community amongst event participants
22%
Poor communication & customer service by organizers
4%
Audience is too junior
15%




About This Data

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Respondent Details


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