Frost & Sullivan Customer Contact East Events Research Chart: Trade Shows Are Yesterday

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Respondent Details

Transient audience drives few relationships	55%
Content and presentations are inconsistent and a one-way push from the podium	41%
Networking is limited & activities are dull, resulting in lack of touch points with participants	45%
Poor communication & customer service by organizers	10%
Lack of true decision makers in attendance	79%
More a PR opportunity vs demand generation vehicle	21%
Too much competition	48%
Lack of ROI	28%
Other	14%

	Company Size	Industry	Response
Manager	Medium Enterprise	Telecommunications Services	Lack of true decision makers in attendance
Vice President	Medium Enterprise	Computer Software	Content and presentations are inconsistent and a one-way push from the podium Lack of true decision makers in attendance Too much competition Lack of ROI
Director	Small Business	Telecommunications Services	Transient audience drives few relationships Lack of true decision makers in attendance
CIO	Small Business	Professional Services	Poor communication & customer service by organizers
Manager	Medium Enterprise	Telecommunications Services	Lack of ROI
Vice President	Small Business	Professional Services	Transient audience drives few relationships Poor communication & customer service by organizers Lack of true decision makers in attendance Too much competition
Vice President	Small Business	Professional Services	Transient audience drives few relationships Content and presentations are inconsistent and a one-way push from the podium Networking is limited & activities are dull, resulting in lack of touch points with participants Poor communication & customer service by organizers Lack of true decision makers in attendance Too much competition Lack of ROI

TechValidate Research on Frost & Sullivan Customer Contact East Events

Trade Shows Are Yesterday

About This Data