TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan / Content Collections /

Decision Makers Present, Returns Proven!

Bringing Global Solution Providers & Decision Makers Together for Over A Decade

Why the Executive MindXchange was Created: Our Participants Point Of View

What’s are the problems that plague today’s “traditional” trade show and/or conference?

Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic	31%
Content is a one-way push from the podium with little interaction or Q&A	25%
Presentations produce too few action items and takeaways - too theoretical	64%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience	27%
Aggressive sales tactics by sponsoring & exhibiting companies	52%
Lack of community amongst event participants	27%
Poor communication & customer service by organizers	16%
Audience is too junior	27%

7 out of 10 Industry professionals agree This The Best Event in the Market

Seven out of Ten Participants Choose The Frost & Sullivan Executive MindXchange?

Yes: 71%

No: 29%

What Generates the Greatest Marketing ROI?

Traditionally which of the following marketing tactics generates your greatest returns?

Webinars	48%
White papers	22%
Event sponsorship	56%
Email marketing	33%
Social media	11%

Decision Makers Don’t Attend Trade Shows

79% of surveyed sponsors find that traditional trade shows and conferences are plagued with a lack of true decision makers in attendance.

Trade Shows Are Yesterday

What are the problems that plague today’s “traditional” trade show and/or conference?

Transient audience drives few relationships	55%
Content and presentations are inconsistent and a one-way push from the podium	41%
Networking is limited & activities are dull, resulting in lack of touch points with participants	45%
Poor communication & customer service by organizers	10%
Lack of true decision makers in attendance	79%
More a PR opportunity vs demand generation vehicle	21%
Too much competition	48%
Lack of ROI	28%
Other	14%

Decision Makers Attend the Frost & Sullivan Executive MindXchange

69% of surveyed sponsors value the ratio of decision makers at Frost & Sullivan’s Executive MindXchange.

Relationships Don’t Just Happen

55% of surveyed sponsors find that traditional trade shows and conferences are plagued with transient audiences that drive few relationships.

Frost & Sullivan MindXchanges Offer The Best Environments To Build Relationships!

100% of surveyed attendees value the relationship building and networking that is fostered at a Frost & Sullivan Executive MindXchange.

Return On Relationships: ROR = ROI

73% of surveyed sponsors generated 5-10 or more relationships with decision makers as a result of their sponsorship at the Frost & Sullivan Executive MindXchange.

Tested & Proven to Generate the Greatest ROI

81% of surveyed sponsors report being 2x as likely or more likely to generate a return on investment at a Frost & Sullivan Executive MindXchange compared with other events.

Make Your Marketing Dollars Count

More than 50% of surveyed sponsors agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

More Research on Frost & Sullivan