236 Customers Surveyed
1,673 Data Points Collected
74 Published TechFacts
8 Published Charts
6 Published Case Studies
HCP365 Case Study
This case study of a large enterprise pharmaceuticals company is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“It helps improve my account performance with all the features and the data it provides.”
The business challenges that led the profiled company to evaluate and ultimately select HCP365:
The key features and functionalities of HCP365 that the surveyed company uses:
The surveyed company achieved the following results with HCP365:
HCP365 Case Study
This case study of Digitas Health is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service.
“HCP365 does a great job providing more visibility into search traffic. By understand what keywords HCPs are searching, we are able to eliminate consumer traffic to site, prioritize budget where HCPs are search and create a target demographic for HCP search. Search can also measure their success of capturing a HCP to site compared to other media channels.”
The business challenges that led the profiled company to evaluate and ultimately select HCP365:
The key features and functionalities of HCP365 that the surveyed company uses:
The surveyed company achieved the following results with HCP365:
PulsePoint Customer Research
How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?
| Best in class | Significantly better | Same | Not better | |
|---|---|---|---|---|
| Scale |
16% |
38% |
38% |
8% |
| Quality of audience |
14% |
62% |
12% |
12% |
| 1:1 reporting (NPI) |
35% |
42% |
19% |
4% |
| Health contextualization technology |
26% |
48% |
19% |
7% |
| Access to granular health audiences |
30% |
56% |
7% |
7% |
| Health insights |
19% |
42% |
31% |
8% |
| Customer service |
29% |
48% |
19% |
4% |
| Platform UI / health workflow |
4% |
46% |
38% |
12% |
| View of the health customer |
11% |
63% |
19% |
7% |
