Original Research on PulsePoint

PulsePoint Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

They chose Pulsepoint to solve for the challenge(s) of:
- Limited health targeting options

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

Said what % of their health budgets are/will be spent programmatically in the following time frames:
- today are: 30-44%
- in 2 years will be: 45-59%
- in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
- Reduced costs
- Time efficiencies
- Improved reach

PulsePoint Case Study

Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

They chose Pulsepoint to solve for the challenge(s) of:
- Limited health targeting options
- Regulatory concerns

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

Said what % of their health budgets are/will be spent programmatically in the following time frames:
- today are: 15-29%
- in 2 years will be: 45-59%
- in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
- Reduced costs
- Improved control
- Differentiation and innovation for clients
- Increase of Return on Ad Spend (ROAS)
- Unified campaign measurement

PulsePoint Customer Statistic

91% of surveyed IT organizations said PulsePoint’s innovation was better compared to other partners they’ve worked with.

91%

PulsePoint Customer Statistic

89% of surveyed organizations said PulsePoint’s hands-on-keyboard customization is better compared to other platforms they’ve worked with or are working with.

89%

PulsePoint Customer Research

How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?

	Best in class	Significantly better	Same	Not better
Scale	16%	38%	38%	8%
Quality of audience	14%	62%	12%	12%
1:1 reporting (NPI)	35%	42%	19%	4%
Health contextualization technology	26%	48%	19%	7%
Access to granular health audiences	30%	56%	7%	7%
Health insights	19%	42%	31%	8%
Customer service	29%	48%	19%	4%
Platform UI / health workflow	4%	46%	38%	12%
View of the health customer	11%	63%	19%	7%

PulsePoint Customer Research

Programmatic Market Growth

Looking at your brands under management, what % of health budgets are spent programmatically?

+60% 45-59% 30-44% 15-29% <14%

Today
In 2 years
In 5 years

TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Large Enterprise Marketing & Advertising Company

Introduction

Challenges

Use Case

Results

Company Profile

Global 500 Pharmaceuticals Company

Introduction

Challenges

Use Case

Results

Company Profile

Programmatic Market Growth

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