TechValidate Research on Frost & Sullivan New Product Innovation & Development Events

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan New Product Innovation & Development Events. TechValidate stands behind the authenticity of all published data. Learn more »



165 Customers Surveyed

1,495 Data Points Collected

108 Published TechFacts

12 Published Charts

10 Published Case Studies



Selected Research Highlights


The New Product Innovation & Development ROI

Network contacts to further innovation discussions. Ideas on how to leverage crowd innovation. Open discussion on the ‘how,’ along with the good and not so good outcomes of various innovation efforts at various companies.

Manager, Medium Enterprise Industrial Manufacturing Company

Why a Frost & Sullivan Executive MindXchange?

Here is the ROI for our Participants and Thought Leaders.

Access to best practices
57%
Increased networking & relationship building
87%
A forum which allows me to get real solutions to my business challenges
39%
More value overall
26%

The Proof Is In The Pudding – Great Content At Frost & Sullivan Executive MindXchanges

How would you rate the value of the content you received at the Frost & Sullivan Executive MindXchange?

Very timely and relevant: 17%
Timely and relevant: 83%
Not timely and relevant: 0%

Case Study: Industry Thought Leader Cites Great Content and Networking

The Frost & Sullivan Executive MindXchange offered relevant materials, excellent networking, and engaging activities. I have participated in Frost & Sullivan events for years, and will continue to do so for the foreseeable future.

Albert Di Rienzo, President, RedSky

Medium Enterprise Professional Services Company Cites Excellent Networking & ROI

Introduction

This case study of a medium enterprise professional services company is based on a January 2015 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The ability to meet with key decision makers as peers in a low-stress yet highly energized environment is fantastic. It lays the groundwork for lasting relationships in a meaningful way.”

Challenges

  • Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • Poor communication & customer service by organizers
    • A lack of true decision makers in attendance
    • PR opportunities rather than demand generation drivers
    • Too much competition
    • A lack of ROI

Use Case

  • Generates their greatest returns from the following marketing tactics:
    • Event sponsorship
  • Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
    • Positioning of vendors as peers
    • Ratio of decision makers in attendance
    • Environment that fosters relationship building
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

Results

  • Leveraged 15 different touch points through their sponsorship of the Frost & Sullivan Executive MindXchange.
  • Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Collaboration and Interaction are Keys to Innovation

Introduction

This case study of a Global 500 pharmaceuticals company is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I have been to a few Frost & Sullivan Events, and I think that overall, the broad participation by senior leaders provides the chance to collaborate and interact at a higher level then other events I have attended.”

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Presentations produce too few action items and takeaways because they are too theoretical

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 5 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
    • More value overall
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would recommend this event to their colleagues and/or peers.


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