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TechValidate Case Study

Medium Enterprise Security Products & Services Company

Introduction

This case study of a medium enterprise security products & services company is based on an April 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Challenges faced before selecting TechValidate for their needs:
    • Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
    • Fear of burning out their marquee customers with too many marketing asks

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Website & blog initiatives
    • Social media initiatives
    • Thought leadership
    • Product messaging
    • Press / public Relations
  • TechValidate helps them to accomplish the following:
    • Build credibility with prospects
    • Create more targeted and compelling collateral for Sales and Marketing
    • Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
    • Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

  • Agreed that TechValidate is:
    • Easy to use and get up and running
    • Faster than traditional methods for getting customer stories
    • Gets you access to a broader set of your customers
    • Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
    • TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
    • TechValidate’s customer success team provides guidance and expertise to set you up for success
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.
  • Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.
  • Realized success / saw a return on their investment with their TechValidate subscription in 6 – 8 months.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Medium Enterprise

Industry:
Security Products & Services

About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate

Source: TechValidate survey of a Medium Enterprise Security Products & Services Company
Validated
  Published: Sep. 10, 2019   TVID: DA4-BC1-EF3




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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