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TechValidate Research on TechValidate

These pages present data that TechValidate has sourced via direct research with verified customers and users of TechValidate. TechValidate stands behind the authenticity of all published data. Learn more »



2,026 Customers Surveyed

16,112 Data Points Collected

18 Published TechFacts

78 Published Case Studies



Featured Research Collections for TechValidate

Curated collections and slideshows of TechValidate research data on TechValidate.


TechValidate 2019


Selected Research Highlights


TechValidate Software Case Study

Calabrio

Introduction

This case study of Calabrio is based on a May 2017 survey of TechValidate Software customers by TechValidate, a 3rd-party research service.

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“We’ve gotten closer to our customers since using TechValidate – we understand who our biggest advocates are. We’re also able to give a voice to the quiet but happy majority.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate Software:

  • Focused on influencing and delivering the following with TechValidate:
    • Increasing amount of revenue influenced or contributed to
    • Improving close rate
    • Shortening sales cycle
    • Identifying and engaging new references for sales and marketing
    • Increasing engagement with campaigns and digital content (i.e. clickthrough rate, unique clicks, lead forms filled out)

Use Case

The key features and functionalities of TechValidate Software that the surveyed company uses:

  • Measures the impact of content marketing and customer stories on the bottom line through:
    • Engagement metrics: page views, downloads
    • Lead generation metrics: form fills, blog subscriptions, marketing qualified lead (MQL) conversion
  • Measures the impact of TechValidate content on the bottom line through:
    • Engagement metrics: page views, downloads
    • Sales metrics: omnitouch attribution, last touch attribution, anecdotal feedback from sales
  • Sees TechValidate as built into an ongoing process as a part of the marketing program.
  • Key ways that TechValidate content helped sales close more deals:
    • Helped sales people build credibility and handle objections with relevant customer proof from TechValidate
    • Enabled their sales team to do social selling / sharing on LinkedIn and Twitter with TechValidate
    • Moved buyers through funnel faster with TechValidate content

Results

The surveyed company achieved the following results with TechValidate Software:

  • TechValidate’s top benefits are the following:
    • Speed to market with customer reviews, testimonials, case studies, and statistics
    • Third-party validation of customer research
    • Easy way to gather and create quantifiable proof to back up marketing claims
    • Creating bottom-of-the funnel content for sales
    • Faster way to get testimonials, case studies and statistics for early stages of buyer’s journey
    • Direct access to feedback from customers, vs. going through sales, customer support, or customer reference teams
    • Ability to create proof of competitive differentiation in competitive market
    • Ability to build database of customer references to speak to prospects, interview for case studies, speak with analysts etc.

Company Profile

Company:
Calabrio

Company Size:
Medium Enterprise

Industry:
Computer Software

About TechValidate Software

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content(ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate Software

Source: Ashley Kessler, Marketing Manager, Calabrio
Validated
  Published: Jul. 3, 2017   TVID: 099-1FB-436

Case Study: Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a November 2015 survey of TechValidate Software customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“TechValidate is the best social proof platform for B2B marketing.”

“Purchased TechValidate to get customer testimonials and quotes, we are now using it for market research, to support thought leadership, to fine tune our understanding of customers and why they buy our products and to address issues from unhappy customers.”

Challenges

  • Purchased TechValidate to solve the following challenges:
    • Stale case studies and customer quotes
    • A lack of quantified proof (ROI, time savings, cost savings etc.) behind marketing claims
    • A need for specific customer evidence for salespeople
  • Faced the following challenges with analysts (ie Gartner, Forrester, IDC):
    • Not having repurposing rights
    • The amount of time it took to get content

Use Case

  • Received strong value from their subscription and will most likely renew their TechValidate subscription.

Results

  • Rates their satisfaction with interactions with the following TechValidate contacts:
    • Sales Rep: positive
    • Account Manager: very positive
    • Customer Advocate: very positive
  • Gathers and publishes customer content > 50% faster after purchasing TechValidate.
  • Has increased prospect engagement by up to 15% in marketing campaigns utilizing TechValidate content.
  • Measures their return on investment from TechValidate by evaluating the following:
    • Their increased credibility for marketing campaigns
    • validate and fine tune value proposition

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Medium Enterprise

Industry:
Computer Services

About TechValidate Software

TechValidate is a pioneer and leader in the marketing content automation field.

Our on-demand offering is the first and only automated platform that collects and transforms customer experience data into credible content (case studies, ROI analyses, customer testimonials, customer reviews) for use across all key marketing and sales communication channels.

Learn More:

SurveyMonkey

TechValidate Software

Source: TechValidate survey of a Medium Enterprise Computer Services Company
Validated
  Published: Dec. 9, 2015   TVID: 060-466-310

TechValidate Customer Statistic

Seeing Return on Investment!

72% of surveyed customers have seen 2x or more return on their investment (ROI) with TechValidate.

72%
Source: TechValidate survey of 75 users of TechValidate
Validated
  Published: Mar. 6, 2020   TVID: 4A1-A92-B32

TechValidate Customer Statistic

Improve conversion rates

63% of surveyed organizations agreed that TechValidate content has resulted in improved conversion rates.

63%
Source: TechValidate survey of 30 users of TechValidate
Validated
  Published: Jul. 13, 2020   TVID: 32F-7A3-12F


More to Explore

All TechFacts (18)

All Case Studies (78)


About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field. TechValidate's on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

TechValidate Website   SurveyMonkey Website



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