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SurveyMonkey Case Study

Large Enterprise Media & Entertainment Company

Introduction

This case study of a large enterprise media & entertainment company is based on an August 2018 survey of SurveyMonkey customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“Feedback and data gathered from using SurveyMonkey has helped drive our employee event strategy and helped us improve our events and communications to employees. The data has also shaped business cases for a variety of new initiatives.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select SurveyMonkey:

  • Faced HR challenges with:
    • Collecting the right employee feedback to create a fulfilling employee experience
    • Understanding how employee engagement differs across their org
    • Understanding what cultural aspects are impacting employee engagement the most
  • Agrees with the following:
    • Employee feedback is critical to retainment
    • Engaged employees are critical to positive business outcomes
    • Building a fulfilling employee experience is critical to attracting and retaining great talent
    • Gathering regular feedback throughout the employee lifecycle would help create an employee experience that helps retain talent
    • Engaged employees are critical to increasing performance and reducing attrition

Use Case

The key features and functionalities of SurveyMonkey that the surveyed company uses:

  • How employee feedback has impacted decisions at the leadership level:
    • Directly impacts executive-level decision making
    • Gives leaders a better understanding of their workforce

Results

The surveyed company achieved the following results with SurveyMonkey:

  • SurveyMonkey’s impact on the organization:
    • SurveyMonkey made it easy to collect employee feedback at scale
    • SurveyMonkey’s easy-to-use survey experience increased the amount of employee feedback
    • Their employees have appreciated having a voice to help shape company culture with the use of SurveyMonkey
  • Improvements seen to the employee experience after using SurveyMonkey to gather employee feedback:
    • Has helped them focus on the things that are most important to their employees
    • Helps guide HR decision making with a business case supported by data
    • Helps identify the biggest opportunities to improve the employee experience
  • Improving the employee experience had the following impact:
    • Improved employee happiness because they feel like their concerns/feedback are being heard
    • Increased employee engagement from employees

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Large Enterprise

Industry:
Media & Entertainment

About SurveyMonkey

SurveyMonkey is an online survey development cloud-based software as a service company.

Learn More:

SurveyMonkey

SurveyMonkey

Source: TechValidate survey of a Large Enterprise Media & Entertainment Company
Validated
  Published: Aug. 20, 2018   TVID: D9A-F0D-C2C




About This Data

This data was sourced directly from verified users of SurveyMonkey by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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