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TechValidate Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“TechValidate is critical to putting customers at the center of our marketing efforts.”

“TechValidate has had a tremendous impact in building out brand. Prospects are way more willing to hear from other peers and customers how they’re seeing value out of our product – it’s much more impactful.”

“We use TechValidate as an indicator and each deal gets a certain percentage contribution in how it helped closed the deal.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Challenges faced before selecting TechValidate for their needs:
    • Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
    • Dedicating the time and resources to manage the process
    • Creating customer stories that capture benefit and ROI

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Website & blog initiatives
    • Social media initiatives
    • Sales enablement
    • Demand generation
    • Customer advocacy
  • TechValidate helps them to accomplish the following:
    • Build credibility with prospects
    • Create more targeted and compelling collateral for Sales and Marketing
    • Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
    • Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

  • Agreed that TechValidate is:
    • Easy to use and get up and running
    • Faster than traditional methods for getting customer stories
    • Gets you access to a broader set of your customers
    • Content improves conversion rates
    • Helps their sales team close deals faster
    • Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
    • TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
    • TechValidate’s customer success team provides guidance and expertise to set you up for success
  • Agreed that TechValidate content increased conversion rates by 5% or more.
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.
  • Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.
  • Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Small Business

Industry:
Computer Software

About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate

Source: TechValidate survey of a Small Business Computer Software Company
Validated
  Published: Sep. 10, 2019   TVID: BD0-880-4EA




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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