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TechValidate Case Study

Data Core Software

Introduction

This case study of DataCore Software is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

“It’s given us great content (testimonials and graphs) to use in our digital marketing efforts.”

“Number of assets each survey produces.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Challenges faced before selecting TechValidate for their needs:
    • Dedicating the time and resources to manage the process
    • Creating customer stories that capture benefit and ROI

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Website & blog initiatives
    • Social media initiatives
    • Demand generation
    • Thought leadership
    • Product launches
    • Product messaging
    • Press / public Relations
  • TechValidate helps them to accomplish the following:
    • Build credibility with prospects
    • Create more targeted and compelling collateral for Sales and Marketing
    • Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
    • Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

  • Agreed that TechValidate is:
    • Easy to use and get up and running
    • Faster than traditional methods for getting customer stories
    • Gets you access to a broader set of your customers
    • Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
    • TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
    • TechValidate’s customer success team provides guidance and expertise to set you up for success
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days vs. months.
  • Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.
  • Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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