TechValidate Research on Frost & Sullivan New Product Innovation & Development Events

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan New Product Innovation & Development Events / Case Studies /

SanDisk Review of 2014 Innovation of New Product Development Executive MindXChange

Introduction

This case study of SanDisk Corporation is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service.

Share

Embed

Download

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Content is a one-way push from the podium with little interaction or Q&A
    • Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • The audience is too junior

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • More value overall
  • Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.

Company Profile

Company:
SanDisk Corporation

Company Size:
S&P 500

Industry:
Electronics

About Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Executive MindXchange

Source: Jitu Marwaha, Director, Corporate Strategy, SanDisk Corporation
Validated
  Published: Aug. 19, 2014   TVID: 95F-672-074




About This Data

This data was sourced directly from verified users of Frost & Sullivan New Product Innovation & Development Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Frost & Sullivan New Product Innovation & Development Events



© Copyright 2024 SurveyMonkey. All marks used on this site are the property of their respective owners. Privacy Policy Terms of Use