Frost & Sullivan Event Interaction
What are the problems that plague today’s “traditional” trade show and/or conference?
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
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| Content is a one-way push from the podium with little interaction or Q&A |
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| Presentations produce too few action items and takeaways - too theoretical |
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| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
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| Aggressive sales tactics by sponsoring & exhibiting companies |
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| Lack of community amongst event participants |
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| Poor communication & customer service by organizers |
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| Audience is too junior |
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| Other |
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