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TechValidate Case Study

Global 500 Computer Services Company

Introduction

This case study of a Global 500 computer services company is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“TechValidate is critical to putting customers at the center of our marketing efforts.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Challenges faced before selecting TechValidate for their needs:
    • Dedicating the time and resources to manage the process

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Website & blog initiatives
    • Social media initiatives
    • Sales enablement
    • Demand generation
    • ABM, industry or persona-based marketing
    • Product launches
    • Product messaging
    • Customer advocacy
  • TechValidate helps them to accomplish the following:
    • Create more targeted and compelling collateral for Sales and Marketing
    • Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
    • Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

  • Agreed that TechValidate is:
    • Content improves conversion rates
    • Helps their sales team close deals faster
    • Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
    • TechValidate’s customer success team provides guidance and expertise to set you up for success
  • Agreed that TechValidate content increased conversion rates by 10% or more.
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days vs. months.
  • Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.
  • Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Global 500

Industry:
Computer Services

About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate

Source: TechValidate survey of a Global 500 Computer Services Company
Validated
  Published: Sep. 10, 2019   TVID: 81F-4F3-144




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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