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TechValidate Case Study

Cardinal Health

Introduction

This case study of Cardinal Health is based on an April 2020 survey of TechValidate customers by TechValidate, a 3rd-party research service.

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“We were looking to generate market research around the hand health issues clinicians in hospitals were experiencing. We were able to do so through the TechValidate platform, and because of that, we were able to create many pieces of thought leadership content to use in a campaign centered around hand health.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Focused on influencing and delivering the following with TechValidate:
    • Increasing amount of revenue influenced or contributed to
    • Increasing quality and number of marketing qualified leads (MQLs) generated
    • Increasing engagement with campaigns and digital content (i.e. clickthrough rate, unique clicks, lead forms filled out)
    • Increasing media impressions + social metrics

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Sales enablement
    • Thought leadership
    • Product messaging

Results

The surveyed company achieved the following results with TechValidate:

  • TechValidate’s top benefits are the following:
    • Speed to market with customer reviews, testimonials, case studies, and statistics
    • Third-party validation of customer research
    • Faster way to get testimonials, case studies and statistics for early stages of buyer’s journey
    • Questionnaire design consulting with Customer Success Manager
    • Ability to build database of customer references to speak to prospects, interview for case studies, speak with analysts etc.
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate no change.

Company Profile

Company:
Cardinal Health

Company Size:
Large Enterprise

Industry:
Pharmaceuticals

About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate

Source: Kaitlann Shell, Product Manager, Cardinal Health
Validated
  Published: Apr. 27, 2020   TVID: 6C3-2B8-62A




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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