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Case Study: Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a June 2015 survey of SurveyMonkey Audience customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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Challenges

  • Faced the following challenges before selecting SurveyMonkey Audience for their survey needs:
    • Found that existing solutions took too long (weeks) to provide results
    • Required a solution to complement existing research methodologies
  • Top reasons for conducting their survey project using SurveyMonkey Audience:
    • Speed (quick project turnaround)
    • Cost effectiveness
    • Ease of use with SurveyMonkey’s platform

Use Case

  • Uses SurveyMonkey Audience for the following projects:
    • Consumer habits and practice
    • Market intelligence (market sizing and share)
    • Pricing
    • Competitive intelligence
    • Investment hypothesis (confirm/verify)
  • Shares their SurveyMonkey Audience with the following stakeholder:
    • Immediate team

Results

  • Improved their decision making process with data and results from SurveyMonkey Audience.
  • Improved business in the following ways with SurveyMonkey Audience:
    • Validated hunches
    • Gained insight on specific target buyer segments
    • Supplemented existing research
  • Rated SurveyMonkey audience compared to other services they have used in the past:
    • Data quality: better
    • Speed: significantly better
    • Ease of use: significantly better

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Large Enterprise

Industry:
Financial Services

Source: TechValidate survey of a Large Enterprise Financial Services Company
Validated
  Published: Aug. 5, 2015   TVID: 66A-70C-62E




About This Data

This data was sourced directly from verified users of SurveyMonkey Market Research by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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