Original Research on SurveyMonkey Market Research

SurveyMonkey Audience Customer Satisfaction Rating

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Jessie Behnke, a Chief Marketing Officer at Ohio, would be very likely to recommend SurveyMonkey Audience for this reason:

Case Study: Large Enterprise Construction Company

Introduction

This case study of a large enterprise construction company is based on a June 2015 survey of SurveyMonkey Audience customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Insights gathered through SurveyMonkey Audience not only helped us to more effectively market our products and services to homeowners, but also allowed us to demonstrate our value as a partner to retailers.”

Challenges

Faced the following challenges before selecting SurveyMonkey Audience for their survey needs:
- Faced limited or shrinking budgets, but a continued demand for market research
- Found that existing solutions took too long (weeks) to provide results
- Had dfficulty reaching specific audiences
Top reasons for conducting their survey project using SurveyMonkey Audience:
- Speed (quick project turnaround)
- Cost effectiveness
- Ease of use with SurveyMonkey’s platform
- Quality of the survey panel
- Ability to have access to data and analyze the data
- Access to SurveyMonkey support and expertise

Use Case

Uses SurveyMonkey Audience for the following projects:
- Consumer habits and practice
- Brand awareness
- Competitive intelligence
- Consumer sentiment
Shares their SurveyMonkey Audience with the following stakeholders:
- C-level executives
- The VP of organization
- Immediate team
- Other groups within the organization
- External groups

Results

Improved their decision making process with data and results from SurveyMonkey Audience.
Improved business in the following ways with SurveyMonkey Audience:
- Uncovered new business opportunities
- Validated hunches
- Gained insight on specific target buyer segments
Reduced research costs on a per project basis by 10% – 24%.
Rated SurveyMonkey audience compared to other services they have used in the past:
- Data quality: better
- Speed: significantly better
- Ease of use: better
- Targeting: better

Case Study: Medium Enterprise Consumer Products Company

Introduction

This case study of a medium enterprise consumer products company is based on a June 2015 survey of SurveyMonkey Audience customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Faced the following challenges before selecting SurveyMonkey Audience for their survey needs:
- Faced limited or shrinking budgets, but a continued demand for market research
- Had a lack of quality data
- Found that existing solutions took too long (weeks) to provide results
Top reasons for conducting their survey project using SurveyMonkey Audience:
- Speed (quick project turnaround)
- Cost effectiveness
- Ability to have access to data and analyze the data

Use Case

Uses SurveyMonkey Audience for the following projects:
- Concept testing (ad, claims, package, logo, etc)
- Brand awareness
- Consumer sentiment
- Product innovation
- Research hypothesis (confirm)
Shares their SurveyMonkey Audience with the following stakeholders:
- C-level executives
- The VP of organization
- Immediate team
- Other groups within the organization
- External groups

Results

Significantly improved their decision making process with data and results from SurveyMonkey Audience.
Improved business in the following ways with SurveyMonkey Audience:
- Conducted more market research than before
- Analyzed data to better understand research
- Supplemented existing research
- Prevented costly mistakes
Reduced research costs on a per project basis by 25% – 49%.

TechValidate Research on SurveyMonkey Market Research

These pages present data that TechValidate has sourced via direct research with verified customers and users of SurveyMonkey Market Research. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

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Case Study: Large Enterprise Construction Company

Introduction

Challenges

Use Case

Results

Company Profile

Case Study: Medium Enterprise Consumer Products Company

Introduction

Challenges

Use Case

Results

Company Profile

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