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Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2013 survey of TechValidate Software customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“With TechValidate we’re able to provide testimonials and case studies from a much wider selection of our customer base. This allows us to provide our sales team with independent assets that validate the capabilities and usage of our solutions, organized by logical groupings such as industry vertical and specific use cases.”

Challenges

  • Solved the following marketing challenges with TechValidate:
    • The need for more customers to go on record
    • A lack of customer content in specific verticals
    • A lack of customer content in specific solutions
    • A lack of content for sales mobilization

Use Case

  • Leverages TechValidate content in sales and marketing processes in the following ways:
    • Sharing it on social media channels like Twitter, Facebook or LinkedIn
    • Citing it in press releases and awareness activities
    • Using it on website
    • Using it in targeted lead generation/ lead nurturing campaigns
    • Using it in sales presentations and collateral
    • Using it in company newsletters
  • Uses the following marketing and sales platform(s):
    • Salesforce
    • Marketo

Results

  • Can gather and publish customer content > 40% faster with TechValidate.
  • Achieved the following with TechValidate content:
    • Compressed deal cycles
    • Improved lead generation
    • Increased prospect engagement
  • Paid back the investment in TechValidate in 3-4 months.
  • Has increased the volume of customer proof that is accessible to marketing and sales by > 40% with TechValidate.
  • Rated the increase in efficiency in using TechValidate to create the following types of content:
    • customer testimonials: great improvement
    • charts & graphs: improvement
    • case studies: a huge improvement
    • performance & ROI metrics: improvement
    • reference naming processes: improvement

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Medium Enterprise

Industry:
Computer Software

About TechValidate Software

TechValidate is a pioneer and leader in the marketing content automation field.

Our on-demand offering is the first and only automated platform that collects and transforms customer experience data into credible content (case studies, ROI analyses, customer testimonials, customer reviews) for use across all key marketing and sales communication channels.

Learn More:

SurveyMonkey

TechValidate Software

Source: TechValidate Survey of a Medium Enterprise Computer Software Company
Validated
  Published: Apr. 11, 2013   TVID: 4F0-CB2-714




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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