TechValidate Data Core Software Corporation

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TechValidate Case Study

Data Core Software Corporation

Introduction

This case study of DataCore Software Corporation is based on an April 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

“TechValidate brings customer evidence to the forefront of our message across all marketing programs, and help us prove the value of our products to our prospect base.”

“We manage references more diligently, preventing abuse. We get a large amount of content in a few weeks. It provides proof points that increase the credibility of our marketing messages. It gives us input on messaging: what customers like about our products. And it helps us gather and publish industry trends.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
- Fear of burning out their marquee customers with too many marketing asks
- Dedicating the time and resources to manage the process

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Sales enablement
- Demand generation
- Competitive differentiation
- Thought leadership
- Product launches
- Product messaging
- Press / public Relations
- Customer advocacy
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements
- Create proof points to specific claims

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Content improves conversion rates
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in 3 – 5 months.

TechValidate Research on TechValidate

Data Core Software Corporation

Introduction

Challenges

Use Case

Results

Company Profile

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