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TechValidate Case Study

Global 500 Chemicals Company

Introduction

This case study of a Global 500 chemicals company is based on an April 2020 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“We’ve been able to retrieve customer testimonials for our website than ever before. It also helps us identify or begin to understand where we stand in the marketplace from our customers’ perspective (i.e., NPS).”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

  • Focused on influencing and delivering the following with TechValidate:
    • Identifying and engaging new references for sales and marketing

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

  • Measures the impact of content marketing and customer stories on the bottom line through:
    • Engagement metrics: page views, downloads
    • Sharing metrics: likes, shares, tweets, email forwards, inbound links to blog
    • Sales metrics: omnitouch attribution, last touch attribution, anecdotal feedback from sales
  • Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
    • Website & blog initiatives
    • Social media initiatives
    • Product launches
    • Product messaging

Results

The surveyed company achieved the following results with TechValidate:

  • TechValidate’s top benefits are the following:
    • Speed to market with customer reviews, testimonials, case studies, and statistics
    • Faster way to get testimonials, case studies and statistics for early stages of buyer’s journey
    • Direct access to feedback from customers, vs. going through sales, customer support, or customer reference teams
    • Ability to build database of customer references to speak to prospects, interview for case studies, speak with analysts etc.
  • Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Global 500

Industry:
Chemicals

About TechValidate

TechValidate is a pioneer and leader in the marketing content automation field.

TechValidate’s on-demand software-as-a-service application takes the voice of your customers and transforms it into 3rd party validated content (ROI, testimonials, case studies, statistics) that can be used across sales and marketing channels.

Learn More:

SurveyMonkey

TechValidate

Source: TechValidate survey of a Global 500 Chemicals Company
Validated
  Published: May. 22, 2020   TVID: 387-591-561




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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