This case study of a medium enterprise professional services company is based on a January 2016 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Our services are highly trust-based. Therefore, we need to meet our clients in person, and these days that is increasingly difficult to do – if not impossible – from cold emails or phone calls. Other events are terrible, but the Frost events get us in front of the right folks, with no competitive pressures, in a relaxed and productive setting. Also, we are presented as peers, not vultures, so the whole dynamic is vastly improved.”
This data was sourced directly from verified users of Frost & Sullivan New Product Innovation & Development Events by TechValidate.
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