TechValidate Research on SurveyMonkey Salesforce Integration

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SurveyMonkey Salesforce Case Study

Medium Enterprise Consumer Products Company

Introduction

This case study of a medium enterprise consumer products company is based on a February 2018 survey of SurveyMonkey Salesforce customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“It has allowed us to make significant strategy shifts regarding many aspects.”

“Ease of use, no other comparison to draw against.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select SurveyMonkey Salesforce:

  • Addressed the following challenges from using the SurveyMonkey Salesforce integration.
    • Response visibility
    • The context of data
    • Reporting
    • Respondent follow-ups

Use Case

The key feature and functionality of SurveyMonkey Salesforce that the surveyed company uses:

  • Uses the SurveyMonkey Salesforce integration to send surveys upon case closure.

Results

The surveyed company achieved the following results with SurveyMonkey Salesforce:

  • Has 49% or less of their user base accessing SurveyMonkey response data in Salesforce.
  • Uses both reports and dashboards created in Salesforce to analyze SurveyMonkey response data.
  • Has the following levels of management accessing survey data dashboards/reports:
    • C-level executives
    • Senior VPs/Vice Presidents
    • Senior Directors/Directors

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Medium Enterprise

Industry:
Consumer Products

Source: TechValidate survey of a Medium Enterprise Consumer Products Company
Validated
  Published: Mar. 7, 2018   TVID: 2A7-15D-402




About This Data

This data was sourced directly from verified users of SurveyMonkey Salesforce Integration by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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