TechValidate OpenSesame

TechValidate Software Case Study

OpenSesame

This case study of OpenSesame is based on a May 2017 survey of TechValidate Software customers by TechValidate, a 3rd-party research service.

“TechValidate helps us find customer quotes and success stories. These key facts back up our claims.”

The business challenges that led the profiled company to evaluate and ultimately select TechValidate Software:

The key features and functionalities of TechValidate Software that the surveyed company uses:

Measures the impact of content marketing and customer stories on the bottom line through:
- Engagement metrics: page views, downloads
- Sharing metrics: likes, shares, tweets, email forwards, inbound links to blog
- Lead generation metrics: form fills, blog subscriptions, marketing qualified lead (MQL) conversion
- Sales metrics: omnitouch attribution, last touch attribution, anecdotal feedback from sales
Measures the impact of TechValidate content on the bottom line through:
- Engagement metrics: page views, downloads
- Sharing metrics: likes, shares, tweets, email forwards, inbound links to blogs with content
- Lead generation metrics: form fills, blog subscriptions, marketing qualified lead (MQL) conversion
Sees TechValidate as built into an ongoing process as a part of the marketing program.
Key ways that TechValidate content helped sales close more deals:
- Helped sales people build credibility and handle objections with relevant customer proof from TechValidate
- Enabled their sales team to do social selling / sharing on LinkedIn and Twitter with TechValidate

The surveyed company achieved the following results with TechValidate Software:

TechValidate’s top benefits are the following:
- Speed to market with customer reviews, testimonials, case studies, and statistics
- Third-party validation of customer research
- Creating bottom-of-the funnel content for sales
- Faster way to get testimonials, case studies. and statistics for early stages of buyer’s journey
- Ability to build database of customer references to speak to prospects, interview for case studies, speak with analysts etc.
Believes the use of TechValidate content in marketing campaigns can increase MQL generation for their company by 1-3%.