SurveyMonkey State & Local Government

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SurveyMonkey Case Study

State & Local Government

Introduction

This case study of a state & local government is based on an August 2018 survey of SurveyMonkey customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“The employee feedback we gather with SurveyMonkey has been critical in creating a fulfilling employee experience.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select SurveyMonkey:

Faced HR challenges with:
- Struggling to attract new talent
- Collecting the right employee feedback to create a fulfilling employee experience
- Increasing employee performance
Agrees with the following:
- Engaged employees are critical to positive business outcomes
- Building a fulfilling employee experience is critical to attracting and retaining great talent
- Gathering regular feedback throughout the employee lifecycle would help create an employee experience that helps retain talent
- Engaged employees are critical to increasing performance and reducing attrition
- Exit surveys are critical to help understand why employees are leaving

Use Case

The key features and functionalities of SurveyMonkey that the surveyed organization uses:

How employee feedback has impacted decisions at the leadership level:
- Gives leaders a better understanding of their workforce
- Directly impacts new business decisions

Results

The surveyed organization achieved the following results with SurveyMonkey:

SurveyMonkey’s impact on the organization:
- SurveyMonkey made it easy to collect employee feedback at scale
- SurveyMonkey data has helped improve their employee experience
- SurveyMonkey responses have made it easy to justify HR action planning with data
Improvements seen to the employee experience after using SurveyMonkey to gather employee feedback:
- Has helped them focus on the things that are most important to their employees
- Helps guide HR decision making with a business case supported by data
- Helps identify the biggest opportunities to improve the employee experience
Improving the employee experience had the following impact:
- Improved the employee experience and led to increased creativity
- Improved the employee experience and led to higher customer satisfaction (NPS or like kind metric)

TechValidate Research on SurveyMonkey

State & Local Government

Introduction

Challenges

Use Case

Results

Organization Profile

About SurveyMonkey

About This Data