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Case Study: Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a November 2015 survey of TechValidate Software customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“TechValidate is the best social proof platform for B2B marketing.”

“Purchased TechValidate to get customer testimonials and quotes, we are now using it for market research, to support thought leadership, to fine tune our understanding of customers and why they buy our products and to address issues from unhappy customers.”

Challenges

  • Purchased TechValidate to solve the following challenges:
    • Stale case studies and customer quotes
    • A lack of quantified proof (ROI, time savings, cost savings etc.) behind marketing claims
    • A need for specific customer evidence for salespeople
  • Faced the following challenges with analysts (ie Gartner, Forrester, IDC):
    • Not having repurposing rights
    • The amount of time it took to get content

Use Case

  • Received strong value from their subscription and will most likely renew their TechValidate subscription.

Results

  • Rates their satisfaction with interactions with the following TechValidate contacts:
    • Sales Rep: positive
    • Account Manager: very positive
    • Customer Advocate: very positive
  • Gathers and publishes customer content > 50% faster after purchasing TechValidate.
  • Has increased prospect engagement by up to 15% in marketing campaigns utilizing TechValidate content.
  • Measures their return on investment from TechValidate by evaluating the following:
    • Their increased credibility for marketing campaigns
    • validate and fine tune value proposition

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Medium Enterprise

Industry:
Computer Services

About TechValidate Software

TechValidate is a pioneer and leader in the marketing content automation field.

Our on-demand offering is the first and only automated platform that collects and transforms customer experience data into credible content (case studies, ROI analyses, customer testimonials, customer reviews) for use across all key marketing and sales communication channels.

Learn More:

SurveyMonkey

TechValidate Software

Source: TechValidate survey of a Medium Enterprise Computer Services Company
Validated
  Published: Dec. 9, 2015   TVID: 060-466-310




About This Data

This data was sourced directly from verified users of TechValidate by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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