SurveyMonkey CX Ammeraal Beltech

SurveyMonkey CX Case Study

Ammeraal Beltech

This case study of Ammeraal Beltech BV is based on an April 2019 survey of SurveyMonkey CX customers by TechValidate, a 3rd-party research service.

“CX gives my organization the critical insights we need to confidently take action and improve our customer experience.”

“All decisions are data-driven now instead of anecdotal.”

“Key drivers help identify specific areas for improvement.”

The business challenges that led the profiled company to evaluate and ultimately select SurveyMonkey CX:

Challenges experienced before using SurveyMonkey CX:
- A lack of understanding about their customers
- Taking action on customer feedback

The key features and functionalities of SurveyMonkey CX that the surveyed company uses:

Using SurveyMonkey CX to accomplish the following:
- Send transactional NPS surveys after specific touchpoints and interactions
- To benchmark against other companies in their industry

The surveyed company achieved the following results with SurveyMonkey CX:

Agreed that SurveyMonkey CX helps them to:
- Establish a reliable metric to measure customer experience over time
- Improve customer loyalty
Agreed with the following:
- SurveyMonkey CX is easy to use and get up and running
Has not seen an increase in their response rates since they began using SurveyMonkey CX.

When it comes to responding to customers, making business decisions, etc., using SurveyMonkey CX, they can take action in days vs. months.
Why they chose SurveyMonkey CX over other solutions evaluated:
- For the speed to get up and running
- For the robust analytics and data visualizations